Lorenza Bravetta has taken on the direction of Camera – the Italian Centre for Photography – in January 2015. Head of Continental Europe activities at the Magnum Photos Agency from 2011 to 2014, Lorenza Bravetta entered the agency in 1998, when she was employed by Magnum Photos International in Paris as a commercial activities assistant, after graduating in Modern Literature from the University of Turin and several collaborations with contemporary art galleries in the city of Turin.
In 1999, as the international unit of Magnum Photos was dismantled,she became the European agents network manager, following editorial projects in particular, at the Magnum Photos France headquarters. In 2001 she created the department of international Advertising, carrying out commercial activities in Europe in order to increase the Magnum photographers’ productions in this sector. In 2006 she was appointed as the manager of advertising, corporate communication and partnerships and, in 2009, as the development manager of editorial, cultural and commercial activities for Continental Europe.